Lab 052: Retail Apocalypse

About This Lab

This week we talked to Dr. Barbara Kahn about fashion and shopping.

• Change in shopping with COVID-19

• The rise of e-commerce

• The new luxury brands

  • Telfar

  • Glamaholic

• Exclusives and drop culture // sneaker heads

• Augmented reality for beauty brands

Guest Experts

Dr. Kahn is the is Patty and Jay H. Baker Professor of Marketing at The Wharton School at University of Pennsylvania. She served as Director of the Jay H. Baker Retailing Center and as Executive Director of Marketing Science Institute (MSI). Check out her book, The Shopping Revolution.

Transcript